the following theory was written by "mai x":

"It goes without saying but Yuno’s MV is far easier to decode than Haruka’s. I’m sure everyone’s figured out that her ‘murder’ refers to her abortions.

A little cultural context before this interpretation. 『援助交際』 (enjo kousai) is compensated dating, specifically when older men give money/gifts to younger women for dates and ‘other’ services. YouTube, please have mercy. It’s most commonly practised by high school girls and some businesses have been formed around the concept of ‘dating’ these high schoolers. I’m certain this is what Yuno is partaking in. The practice is not limited to Japan, but the term itself is Japanese.

There’ll be some paraphrasing since the official translator likely went with certain word/sentence choices to replicate her honeyed way of speaking into English.

0:00 The scene opens with the balloon, one similar to Yuno’s skin tone. Although technically filled with air, it’s ‘empty’. This represents her abdomen/uterus.

0:06 Her starting expression is forlorn, but when she looks at us, she smiles. We’re in the viewpoint of a client for this scene. The shifting of her expression is constant throughout the MV and implies that this line of work doesn’t make her happy. She might believe that material goods can compensate for her loneliness/sadness.

0:23 She’s on the train, likely on the way to school. Her words at this point can be interpreted in two ways. Either, it’s what she tells her clients or it’s a reiteration of a client’s words. The latter is more likely. “This is a little weird. I’m not used to this kinda thing. Don’t tell anyone that I’m interested in you, okay?” implies that this person has a reputation to uphold. At least one of her clients is probably someone of high status (e.g. an executive) or someone who’s meant to be respected (e.g. a teacher). Enjo kousai is shamed, but it’s not uncommon for ‘respectable’ figures to partake in it. Not to mention, Yuno herself doesn’t view authority figures highly. Also, air pods? Really? What a flex.

0:29 She averts her gaze from her phone to the viewer. One of her clients likely spotted Yuno and tried to communicate with her. “Why are you here? It’s a bit annoying. I can’t smile normally anymore because of you” are her inner thoughts aimed towards him. She obviously wouldn’t voice them. In the MV, when Yuno is with a client, she is shown smiling, but since this is outside of her designated time slots, she doesn’t bother.
Yuno then looks down at her phone, scrolls up and sees a new notification. The client probably sent her that to get her attention. Her bothered expression is shown in the phone’s reflection.
There are also 4 larger ‘profiles pics’ on the app she uses. Those 4 are probably her clients.

0:39 It’s natural to assume that the person in front of her is another client, but judging from how the hands are drawn, this is likely one of Yuno’s peers. She probably asked Yuno if she was alright and Yuno brushed her off with an awkward smile. Yuno either doesn’t want her to know or is giving a knowing smile that her friend can relate to her.

0:45 “Wasn’t tomorrow my day off? Oh well, I guess it doesn’t matter.” She views it as a job and can find it tiresome. The three hearts represent Yuno’s heart, her current client’s, and the foetus’. Her less profitable clients are represented by outlines, whereas the more profitable ones have filled hearts, implying that she puts more effort into her dates with them. The line in the backdrop likely represents an umbilical cord.

We see 4 depictions of Yuno, which showcase her clients’ preferences. It’s more confusing to explain them using timestamps, so I’ll describe what can be inferred from each client.

Client 1 (yellow top): A less profitable client. He probably likes an outgoing and adventurous character. Her clothes are casual and their date spots aren’t fancy—the park and karaoke. Idk why they chose to display Hachikou’s statue? My guess is that how he waited 9 years for his owner parallels with how mothers wait 9 months for their baby to be delivered. Possibly. In the karaoke scene, it’s clear that Yuno doesn’t view him highly. There’s 『虫』 written on a heart in the background, meaning ‘insect’. Might be what she calls him behind his back. If the red shape is meant to resemble the womb, however, it implies that she thinks of the foetus as a pest. The blue/brown oval on the left-hand side might represent her fertilised egg at the 4 cell stage.

Client 2 (school uniform): He’s probably the least profitable client. Might be roughly the same age as her since he doesn’t seem to mind being seen with a highschooler. Either that or he’s into her uniform. He buys cheap gifts like plushies and (overpriced) novelty drinks. Judging by what he gives her, this client is probably into the ‘cuteness factor’. The juxtaposition between the drinks could represent the two sides of Yuno; her saccharine side is for her clients, while the plain and bitter/sour side is for herself/her true friends.

Client 3 (shoulderless dress): A high-income client. He takes her to the Tokyo Skytree and treats her to fancy restaurant overlooking the Tokyo tower. Notice how the formatting of her text is different. It implies that she speaks to him in a more elegant manner. He’s also aware that she’s a minor (in Japan) considering how she has a champagne glass full of water.

Client 4 (plaid top): Might be the most profitable client. He takes her to an amusement park (Nagashima Spa Land, I think, but feel free to correct me) and his car is lush af. The pigtails and cloud-like speech bubbles give away that he’s into the 『ぶりっ子』(burikko) character; a Western equivalent would be the airhead/baby girl, I guess. It’s slightly more over the top tho.

The “I want to meet you as many times as possible” can be both her words or her clients.

0:58 Her balloon is filled with smaller balloons, representing the composition of the foetus. The red balloon represents its heart.

1:00 The stairs represent the double helix structure of her DNA. The gifts, bags and shoes scattered on the staircase could represent the nucleobases. Those coloured balloons represent the nuclei fusion of the male and female gamete, while the white balloons in the background represent sperm cells.
『好きと好きがリンクする』(‘Love’ and ‘love’ links us together) The reason why ‘love/like’ is repeated twice is probably because they’re not referring to the same type of love, i.e. Yuno’s clients like her, but Yuno only likes the material goods they provide her. This ties in with Es’ line 『何かが足りないんだ』(something isn’t enough). Yuno wants more gifts/money. Her clients want more of her. Her relationships are transactional.
When Yuno says that she’s alone and that the warmth starts fading, she’s referring to temperature 『温度』. This could refer to how she no longer gets hot flashes/night sweats (usually happens within the first/second trimester) once she’s had the abortion.
Whereas the ‘warmth’ she reloads is ‘kindness’/’gentleness’ 『優しさ』. Her sweet persona is an act.

1:13 The　『ふーふー』 (fu, fu) is the sound of Yuno breathing in and out. It can either be interpreted as her being in pain or sighing relief when she finally aborts the foetus. It’s also the sound of her inflating her balloon, which represents the swelling of her uterus/ abdominal bloating. ‘Am I a bad girl?’ and ‘What would you like to do? Tell me’ are examples of Yuno when she sweet-talks her clients.

1:26 “What kind of ‘me’ do you like?” is Yuno asking her clients about their preferences. And how she responds to “I want to be like that, but it’s probably impossible” suggests that she still wants to be true to herself sometimes. Those three shots of her imply how she chats to clients, sends them provocative photos and eventually sleeps with them, but none of these actions makes her happy. When she lowers her phone, there appears to be a baby bump.
I think those are Daisies on Yuno’s phone case. In Celtic mythology, they were associated with the death of a child, especially in childbirth, and God would sprinkle the Earth with them to support the grieving parents.
In her room, you can see a plushie. It’s a hermit crab, I think. If so, it implies how Yuno changes her character for her clients similar to how hermit crabs change their shells. (Keep the STD jokes at bay.) The poster in her room could be a reference to the (1931) “Dr Jekyll and Mr Hyde”, which would also highlight her changes in character. It’s extremely vague tho, so it’s only a hunch.

1:38 『噛み合って、与えあって』(Getting along and giving things) refers to their transactional agreement. It’s translated as ‘play-biting’ because 『噛む』means to bite. The official translation likely wanted to emphasise the physical aspect of her relationships.

1:43 “B mode” is written on her bag. Otherwise known as 2D-mode, it refers to the ultrasound, which can be used to produce an image of the foetus in the womb.

1:50 These lyrics could be a dialogue between Yuno and her client. What she was trying to ‘find’ was ‘protection’, but he doesn’t want to use it and tells ‘endless lies’. Although irritated, she continues putting on a front, which is “reloading the gentleness”.

2:04 She finds out that she ‘messed up’ and got pregnant. When talking to a client, her voice is more high-pitched, and her phrases are ‘sweeter’/’more feminine’. However, in this case, and during the cut in the interviews, her voice is lower and her way of speaking is ‘rougher’. Just emphasises that it’s all a facade.

2:09 One strand has more masculine items e.g. the brown briefcases and shoes, while Yuno’s is more feminine. The two merge to form new DNA and, alongside Yuno’s giggles/sighs, this implies that she’s currently ‘servicing’ her clients.

2:26 We’re in the viewpoint of the foetus exiting Yuno’s body.

2:29 The balloon bursts, which symbolises the foetus leaving her womb in pieces. All 4 Yunos have an apathetic look on their face as they carry a filled balloon. This suggests that all 4 of her clients have impregnated her at some point.

2:43 She falls, which could’ve caused the miscarriage. It’s likely that she tried to self-induce her abortions, rather than go to a clinic. It costs money and she probably wanted to terminate it before anyone found out. There’s an alternative to this, explained at (2:57).

2:55 The balloon overlapping with her pupil and light in her eyes creates an image of an egg being fertilised.

2:57 The staircase breaks and her balloon is empty again; it was a successful abortion. Although the lyrics are the same as before, the change in translation to “Are we over?” might imply that it’s a client talking this time, asking her what he should do and if he can still see her. If that’s the case, she probably made them pay for medication or clinical visits. If it’s still Yuno talking, she’s trying to seek advice and find a way for them to stay rather than letting them spend on another girl.

3:11 The three staircases, representing DNA, are no longer a vibrant blue, but grey. They represent her dead foetuses, the most recent one being the closest to her.

Some extras to add: Yuno’s horoscope is Virgo, represented by ‘the virgin’. The irony. Her name is spelt with the characters 『優』(gentleness, superiority and acting) and 『乃』 (which can denote possession).

As for forgiving her or not forgiving her, she says in the CD that she doesn’t really care what the verdict is. So, do as you please? I’ve lost count how many times I’ve looped this song. The chorus is way too catchy for its own good."

 

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